01
On Air
TV commentary and news contribution that translates women's consumer data into real-time analysis broadcast audiences can use.
Women's Consumer Intelligence
Women spend $31.8 trillion.
Most brands have no idea why.
Shampaigne Graves is a Women's Consumer Expert, media commentator, and founder of Women's Research Solutions — translating the largest under-served market on earth into intelligence brands, broadcasters, and boardrooms can actually use.
60+
Speaking engagements
10K+
Audience reached
WCR4™
Proprietary method
As seen in
Newsweek◆Daily Mail◆Scripps News◆The Observer◆NTD News◆CGTN◆The Sun◆MSN◆Yahoo!◆WCPO ABC◆GoBankingRates◆Good Morning Texas◆Newsweek◆Daily Mail◆Scripps News◆The Observer◆NTD News◆CGTN◆The Sun◆MSN◆Yahoo!◆WCPO ABC◆GoBankingRates◆Good Morning Texas◆
How WRS delivers
Three channels. One signal.
Women's consumer intelligence shouldn't sit in a slide deck. It should move — across screens, stages, and pages.
02
On Stage
Keynotes and workshops bringing WRS research directly to brand teams, conference audiences, and industry decision-makers.
03
In Print
The book, The Decoder publication, and All Sales Final podcast — intelligence distributed at scale.
The Framework
The WCR4™ Method. Four pillars. One complete picture.
Most consumer research treats women as a demographic footnote. WCR4™ decodes women's purchasing behavior through four interlocking lenses — the intellectual backbone behind every segment, keynote, podcast, and chapter.
Read the method01
Emotions
02
Gender Socialization
03
Demographics & Intersectionality
04
Legacy Consumerism™
Platforms & publications
The work, distributed.
Podcast
All Sales Final
Pulling back the curtain on what women are being sold — products, movements, ideologies, and cultural moments.
Annual Event
Women's Trends Summit
The first conversation at this level. $84T in wealth is transferring — 2027 is where the response gets built.
Annual Report
Women's Trends Report
Trend data, behavioral forecasts, and the market shifts brands need to see before they're obvious.
Book Shampaigne
The room is ready. Are you?
Keynotes, panels, on-air commentary, brand workshops. Book Shampaigne for stages and broadcast.